BUDDHADHAMMA INTEGRATION FOR PROMOTING MANAGEMENT INNOVATION OF THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Abstract

The objectives of this research paper are 1. to study management innovation, 2. to study the factors that affect management innovation, and 3. to present the integration of Buddhist principles to promote management innovation in the company. Thai Airways Public Company Limited Conduct a mixed-method research methodology. Collect data with a sample group of the company's personnel. Thai Airways Public Company Limited interviewed 18 important informants or people and 9 specific group discussions the research tools are questionnaires and interviews. Use both descriptive and inferential data analysis.

The research results were found that 1. By overall, management innovation was at a high level (=4.19, S.D.= 0.61), ranked as follows: culture to focus on innovation, knowledge to innovation, leading the organization to sustainable innovation management, innovation to focus on customers and markets, and innovation strategy. 2. Factors affecting management innovation were found that. 1. Internal management of the organization, including command and control, planning, organization, and control, affected management innovation at a statistically significant level of 0.01. 2. Iddhipada 4, four bases of influence, namely Chanda, diligence, Viriya, hard work, desire, passion for work, Citta, mind, attention to the work being done, Vimamsa, investigation, and working with wisdom, had a statistically significant effect on the management innovation of Thai Airways International Public Company Limited at a statistically significant level of 0.01. 3. Integration of Buddhist principles for promoting management innovation of Thai Airways International Public Company Limited was found that Buddhist principles, namely Iddhipada 4, the four bases of influence, were integrated to promote management innovation. In addition, internal management was used as the basis for promoting management innovation of Thai Airways International Public Company Limited, namely planning, organizing, commanding, coordinating, and controlling.