POLITICAL COMMUNICATION OF LOCAL POLITICIAN’S IN THE ARTIFICIAL INTELLIGENCE ERA

Abstract

This article focuses on studying the political communication of local politicians in the AI era, with the primary objective of analysing communication strategies that combine both the art and science of speech, writing, gestures, and expressions. These methods are used to effectively exchange information, opinions, and political activities, aiming to foster the highest level of mutual understanding between local politicians and the public. Additionally, the article emphasises the role of AI as a crucial tool in facilitating operations on social networks. AI systems are used to filter and verify the accuracy of information, ensuring precision in communication. AI is also applied in various forms, such as automated chatbots, multimedia, and social media platforms, to promote activities and achievements and enhance the image of politicians. This integration of AI enhances the efficiency and speed of communication while ensuring that responses align precisely with communication objectives.