Vol. 1 No. 2 (2026): May - August 2026

Research Articles

• A Comparison of Marketing Mix and Consumer Decision-Making in Choosing Small Restaurants in Chaloem Phra Kiat District, Nakhon Ratchasima Province

  Kasit Ponlawan, Boonma Imwiset

  1-8

  • pdf

• Business Development Strategies for Vehicle-Road Collaboration Products: A Case Study of a Leading Automotive Component Provider

  Jiayuan Sun, Tachakorn Wongkumchai , Tachakorn Wongkumchai

  9-25

  • pdf

• Culture Matters: Organizational Culture and Teachers’ Acceptance of AI in Teaching

  Prapaporn Dokmai, Meechai Orsuwan, Assistant Professor Wallaya Chupradit, Ph.D.

  26-37

  • pdf

• Causal Factors Influencing Condominium Rental Intention among Elderly Social Media Users in Bangkok and Its Vicinity

  Ntapat Worapongpat

  38-55

  • pdf

• Designing Pathway Accelerator (PX) Framework for Professional English Development of Cooperative Education Students in Thai Universities toward Global Work Readiness.

  Thitikorn Suthiapa , Verathian Khianmeesuk, Chariya Sricharoon, Phiraphatchara Gatesrimek

  • pdf

• Brand Value and Marketing Mix Factors Affecting Consumer Purchase Decisions at EVEANDBOY Store in Khon Kaen Province

  Jaruporn Boonyord, Naruchol Thanachitchai , Sirinthorn Eabsirimethi

  70-77

  • pdf

• A Comparison of the Marketing Mix and Service Selection Decisions: Tuk Dee Shop, Don Mueang Subdistrict, Sikhiu District, Nakhon Ratchasima

  Pornrutai Pimolmungkalakul, Naruchol Tanajitchai, Sirintorn Ebsirimetee

  78-87

  • pdf