Institutional Alignment and Governance Capacity: Evaluating THACCA through Theoretical Models of Creative Economy

Abstract

This study examines the Thailand Creative Culture Agency (THACCA) by applying established theoretical frameworks to evaluate its institutional readiness and governance capacity. The study serves as the foundation for understanding the challenges to transform cultural capital into a sustainable global industry. The research question is how the agency aligns with concepts such as the creative economy, soft power, national branding, and the developmental state to assess THACCA’s potential to drive economic growth. The analysis conducted through the developed theoretical framework under those theories finds the gap in the THACCA context. The study finds that Thailand has good policy goals, but there are still significant structural gaps. These gaps include legal ambiguity, fragmented coordination, and underdeveloped intellectual property protections. It suggests that THACCA requires a more robust legal foundation and greater autonomy from political shifts.