Research article Cultural Tourism Routes and Trang Roasted Pork Culture Heritage for Learning in Creative Economy

Abstract

        The objectives of this research are 1) to survey tourist behavior and opinions towards creating Cultural Tourism Routes and Roasted Pork Culture Heritage of Trang province 2) to evaluate the potential of Cultural Tourism Attraction and Trang Roasted Pork Culture Heritage for Learning in Creative Economy and 3) to create Cultural Tourism Routes and Roasted Pork Culture Heritage of Trang province. This research completed in mixed methods which combination of quantitative and qualitative research methods. The sample group used in the research was 940 people. The selection of sample groups based on simple random sampling and purposive sampling. The tools used in the research are questionnaires and interviews form. Then analyzing quantitative data using statistics such as percentage, mean, and standard deviation and qualitative analysis as well as content analysis. The research found that the behaviors and opinions towards creating tourism routes, the tourist’s behavior and opinions of tourists overall were at a high level. The evaluation of Cultural Tourism Attraction and Trang Roasted Pork Culture Heritage found that tourism attraction potential, tourism management potential, and tourism capacity potential were at a high level respectively and Cultural Tourism Routes and Roasted Pork Culture Heritage of Trang province found that tourist attractions with cultural value can be linked together to form a tourist route called “ The charm of cultural tourism, the Legend of Trang's Roasted Pork” There is a one-way travel route arrangement include Trang Dim Sum breakfast restaurant, Tha-Chin Village, Tham-Kong Yia Shrine, Sino-Portuguese architecture building, Na Muen Sri Woven Cloth, Pa Yang Roasted Pork Community, Kirirat House, Trang Roasted Pork Factory, Phraya Ratsadanupradit Mahison Phakdi Monument. The overall appropriateness of Cultural Tourism Attraction and Trang Roasted Pork Culture Heritage for Learning in Creative Economy were at high level.