STRATEGIC MANAGEMENT AND TECHNOLOGICAL INNOVATION OF MODERN EXHIBITION IN KUNMING MUSEUM: TAKE THE PROMOTION MINORITY ART EXHIBITION AS AN EXAMPLE
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Abstract
The objectives of this study are two: 1) to study and analyze the concepts and technical means of modern exhibitions, optimize the contents and forms of exhibitions, and 2) to improve the professionalism, artistry and appreciation of exhibitions, so that the audience can better appreciate the charm of ethnic minority art, through extensive collection of domestic and foreign museum exhibition strategic management, technological innovation and ethnic art exhibition related literature. This paper makes an in-depth analysis of the collected literature, sorts out the theoretical and practical achievements of existing studies in the strategic planning, implementation and evaluation of museum exhibitions, and summarizes the application mode and development trend of technological innovation in museum exhibitions. At the same time, focus on the characteristics of ethnic art exhibitions, audience needs and promotion strategies of the research content. During the exhibition of the Art exhibition of Ethnic minorities in Kunming Museum, the behavior of the visitors was observed, such as the tour route, the time spent in front of different exhibits, and the interaction with the exhibits and exhibition facilities. Through observation, we can understand the interest points and attention distribution of visitors to the exhibition content and display form, and find out the problems that may exist in the exhibition in terms of space layout, exhibit display and technology application. The museum's online exhibition platform, social media comment section and other channels were used to observe the audience's online feedback on ethnic minority art exhibitions. Analyze the audience's comments, likes, shares and other behavioral data, understand the audience's comments and opinions on the exhibition content, display technology and promotion methods, and obtain the online audience's needs and expectations. The results show that the application of VR, AR and other digital display technologies in ethnic minority art exhibitions has greatly enriched the presentation form of exhibition content, enhanced the interactive experience of the audience, enabled the audience to deeply understand the cultural connotation of the exhibits, and improved the satisfaction of tourists. From the in-depth exploration of the connotation of ethnic minority art to the formulation of differentiated exhibition themes and content planning, the museum gives full play to its advantages in cultural resources to enhance the attraction and influence of the exhibition. At the level of technological innovation, the use of virtual reality (VR), augmented reality (AR), digital display and other advanced technical means to break the time and space restrictions of traditional exhibitions, to bring immersive experience to the audience.
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