THE EFFECT OF PUBLIC OIL PAINTING EXHIBITIONS ON CULTURAL IDENTITY IN SHANDONG PROVINCE
Article Sidebar
Main Article Content
Abstract
The objectives of this research were: (1) to assess the effect of the perceived aesthetic, innovative, and cultural values of public oil painting exhibitions on audiences’ cultural identity in Shandong Province; and (2) to investigate how public oil painting exhibitions influence cultural identity in Shandong Province. A mixed-methods approach was used: quantitative data from 423 visitor surveys were statistically analyzed, and qualitative insights from nine expert interviews were thematically analyzed to identify key mechanisms and improvement strategies. Results showed that all three values positively influenced cultural identity, with cultural value the strongest predictor (β = 0.508, p < .001), followed by innovative (β = 0.302, p < .001) and aesthetic values (β = 0.131, p = .004). Five mechanisms were identified: symbolic representation, interpretive engagement, participatory interaction, emotional resonance, and contextual framing. Experts recommended enhancing curatorial narratives, fostering engagement, and leveraging digital innovation to strengthen cultural identity through exhibitions.
Article Details
References
Ao, J., Ye, Z., Li, W., & Ji, S. (2024). Impressions of Guangzhou city in Qing dynasty export paintings in the context of trade economy: a color analysis of paintings based on k-means clustering algorithm. Heritage Science, 12(1), p. 77.
Bennett, T. (2013). The birth of the museum: History, theory, politics. Routledge.
Berlyne, D. E. (1971). Aesthetics and psychobiology. New York: Appleton-Century-Crofts.
Braun, V., Clarke, V., Hayfield, N., & Terry, G. (2019). Thematic analysis. In Handbook of research methods in health social sciences, Springer, Singapore, pp. 843-860.
Fang, S. (2023). Historical experiences and modern inspirations of exchanges and integration among various ethnic groups in China. Qinghai Journal of Ethnology, 34(4), pp. 56–66.
Hall, S. (1990). Cultural identity and diaspora. In J. Rutherford (Ed.), Identity: Community, culture, difference. London: Lawrence and Wishart, pp. 222–237.
Huang, L., & Jia, Y. (2022). Innovation and development of cultural and creative industries based on big data for industry 5.0. Scientific Programming, (1), 2490033.
Huang, W., & Bi, Z. (2021). Development of the General Perceived Cultural Identity Scale. Advances in Psychology, 11(2), pp. 620–626.
Lance, C. E., Butts, M. M., & Michels, L. C. (2006). The sources of four commonly reported cutoff criteria: What did they really say?. Organizational research methods, 9(2), pp. 202-220.
Li, J., & Li, Z. (2022). Building a shared spiritual home for the Chinese nation through common historical memories. Journal of Ethnology, 13(11), pp. 1–8, 141.
Li, W., Ma, S., Shi, W., Lin, H., Liu, Y., Cui, Y., & Ao, J. (2024). Artistic heritage conservation: the relevance and cultural value of Guangzhou clan building paintings to traditional rituals from a kinship perspective through perceptual assessment and data mining. Heritage Science, 12(1), p. 216.
Meini, G. (2018). Perceived value of museum cultural and creative products and consumer purchase intention. Packaging Engineering, 39(16), pp. 223-227.
Meng, J. (2020). A study on the regional characteristics of Qilu oil painting since the 21st century. Master’s thesis, Liaocheng University.
Shujin, S., & Juan, S. (2021). The impact of perceived value on tourists’ purchase intentions of cultural and creative products from the Forbidden City. Resource Development & Market, 37(4), pp. 498-504.
Tidd, J., Bessant, J., & Pavitt, K. (2005). Managing innovation: Integrating technological, market, and organizational change (3rd ed.). John Wiley & Sons.
Toufani, S., Stanton, J. P., & Chikweche, T. (2017). The importance of aesthetics on customers’ intentions to purchase smartphones. Marketing Intelligence & Planning, 35(3), pp. 316-338.
Tu, J. C., Liu, L. X., & Cui, Y. (2019). A study on consumers’ preferences for the Palace Museum’s cultural and creative products from the perspective of cultural sustainability. Sustainability, 11(13), p. 3502.
Wang, Y., & Liu, R. (2024). The practical context and pathways for strengthening the sense of community for the Chinese nation through cultural identity. Journal of Hubei Provincial Institute of Socialism, (6), pp. 71–78.
Wang, Z., & Giovanis, E. (2024). Cultural integration, subjective identity, and well-being: global migrants in the UK. Current Psychology, 43(14), pp. 12634-12652.
Wexler, L. (2009). The importance of identity, history, and culture in the wellbeing of indigenous youth. The Journal of the History of Childhood and Youth, 2(2), pp. 267-276.
Yang, Y., & Rui, S. (2024). Constructing the sense of community for the Chinese nation from the perspective of cultural identity. Journal of Lanzhou Petrochemical Vocational and Technical College, (4), pp. 41–46.
Zheng, Y. (2022). Study on the application of Chinese traditional visual elements in visual communication design. Mathematical Problems in Engineering, (1), 1020033.
