AN INCREASING THE BENEFIT OF LOCAL PLANT PRODUCT TO THE CREATIVE ECONOMY AND COMMUNITY PRODUCT STANDARDS OF THE BUDDHIST COMMUNITY, BANANA CONSERVATION ENTERPRISE CENTER, SUPHANBURI PROVINCE

Abstract

The research topic is “An Increasing the Benefit of Local Plant Product to the Creative Economy and Community Product Standards of the Buddhist Community, Banana Conservation Enterprise Center, Suphanburi Province” Studied with the objectives 1) finding problems, needs to increase plant product benefits, 2) training, design the marketing mix innovation to increase plant product benefits, 3) proposing guidelines for increasing plant product benefits to the local with creative economy, community product standards in Suphanburi Province.

The research results: 1) problems packaging design does not attract consumers, no local identity, intermittent sales promotion. There are few sources of distribution. Competing partner prices are discounted and not registered demand to have a packaging design that attracts consumers to have a Buddhist identity and be friendly with nature, closing the label describing properties, organize marketing mix training and expedite the application for enterprise registration. The test scores after the training were significantly increased at the.05 level. And increasing the benefits of plants by selecting valuable local ingredients with distinctive differences, adding extra benefits and additional benefits valuable packaging design, adding channels and distribution sources, and 3) find ways to increase the benefits of local plant products to the creative economy and community product standards, namely: the development of community enterprise entrepreneurs who have the potential to be entrepreneurs and co-creating Buddhist communities.