Published: 2026-09-16

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Research Articles

The Influence of Marketing Mix (4Ps) on Consumer Purchase Decisions in Phra Nakhorn Si Ayutthaya Province: A Case Study of the Sun-Dried Pork Business

Rakkana thetsanan, Netnapha kemtong, Laddawan Thospa

1-14

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The innovation in news perception of benefits in the National Health Security Office’s projects that influences the decision-making process of the population in Health Region 12 to utilize private healthcare services

Mayanee Sencharoen, Ibrahim Sareemasae

15-37

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Employment status of graduates in the public administration field, Management Science Faculty, Princess of Naradhiwas University

Afandee Masa, Abbas Aming, Hasanah Mayeng, Niknasila Poksa, Paosee Wanong, Patchanee Tuleh

38-56

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Artificial Intelligence-Driven Local Administration: A Synthesis of Key Components and Application Approaches

Sanya Kenaphoom, Songkran Janthapassa, Nittayapapha Chanthapassa

57-80

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The Effectiveness of the 3Rs Concept in Reducing Waste Quantity Among Residents in Mueang Narathiwat District, Narathiwat Province

Nasrin Masaesa-i, Nattharinee Chutrakul, Rusmawatee Semae, Sodikin Malaeh, Patchanee Tuleh

81-104

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Academic Article

When Ikigai Fails to Converge: An Ethics of Incompleteness in Late-Capitalist Working Life

Yathaweemintr Peuchthonglanglang, Prateep Peuchthonglang

105-133

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