The Creative Self-Identity in Movie Recommendation Videos of TikTok Creators

Abstract

This study aims to study the creative identity in movie recommendation videos of popular TikTok creators. It is a qualitative research employing textual analysis of movie recommendation videos with over 1,000,000 views, selected from three TikTok channels: Mr. Stories Boy, Kie Alan, and Big Napat Viral Stories. The findings reveal that each TikTok creator demonstrates a distinctive creative identity, characterized by unique styles and approaches. The individuality of each creator is influenced by personal interests, experiences, and professional backgrounds, which shape their distinct methods of video production. As a result, the creators exhibit clear creative identities, diverse content, emotional engagement with audiences, and high-quality production with positive messages. All these elements contribute to increasing followers, enhancing audience engagement, and making the videos go viral, thereby elevating the creators’ popularity on the platform.