CREATIVE TOURISM THROUGH THAI HANDICRAFT VILLAGE A CASE STUDY OF “MAE KHIAEW KHONG LOUANG”

Abstract

This investigation sought to examine the management of the group. It also sought to examine the feasibility of establishing it as a tourist attraction. It sought to establish guidelines. The rules will facilitate the development of the bamboo weaving group. They will promote creative and sustainable tourism. This study is qualitative in nature. The researcher has examined studies and pertinent documents. Data was acquired through interviews. The demographic cohort comprises individuals. Bamboo basketry handicraft collective "Mae Khiaew Khong Louang".

The results were as follows: This artisan group is located approximately 20 kilometers from Chiang Mai city. Accessible transportation. No homes or community facilities currently exist. A maximum of 30 to 40 travelers may be accommodated daily. The initiative should commence with educating the handicraft group and stakeholders on creative tourism. This will transform it into a creative tourism destination. Arrange space and facilities in accordance with the native culture. Facilitate engagement between cultural proprietors and attendees. Restrict the visitor count to the capacity that allows for comprehensive care. Generate awareness by supplying information for tourists to facilitate their decision-making on visitation. Devise tourism activities that facilitate visitor engagement. These operations aim to retain current tourists and attract new ones through public relations efforts. Regulate tourist quality and enhance it without altering the community's lifestyle. Society and culture to enable handicraft groups to achieve independent development.

To establish the Mae Khiao Khong Luang group as a creative tourism destination, a focused approach is recommended that prioritizes education on sustainable tourism practices among the group and stakeholders. Organizational strategies should reflect local cultural authenticity, integrating designated spaces for meaningful artisan-tourist interactions while regulating visitor numbers to align with community capacity. Promoting awareness through targeted public relations and designing engaging activities can support visitor interest while preserving the community's lifestyle. Sustainable tourism planning would further benefit from quality control practices to safeguard cultural integrity, ensuring that economic, social, and environmental impacts are balanced to foster long-term growth and self-sustainability for the handicraft group and surrounding community.