AN EXAMINATION OF VISUAL GUIDANCE SYSTEMS FOR TOURIST ATTRACTIONS: CASE STUDY OF YUANJIACUN SCENIC AREA

Abstract

This paper explores the development and implementation of visual guidance systems in tourist attractions, focusing on their role in improving visitor experiences, the integration of emerging technologies, and the challenges and opportunities they present. By analyzing current trends and case studies, this research aims to provide insights into designing more effective and inclusive guidance systems for the tourism industry. This study employs a multi-faceted research methodology to design and evaluate a directional signage system for Yuanjiacun scenic area, Tourist Attractions in China, integrating theoretical, empirical, and practical approaches to ensure an evidence-based and user- centered outcome. A total of 320 respondents were randomly selected to participate in the questionnaire survey. The questionnaires were primarily distributed online via the Questionnaire Star platform. Respondents gave positive feedback on the Yuanjiacun guidance system across several aspects. The system's appearance received an average rating of 3.544, with suggestions for ergonomic design, visual balance, and distinct contours to enhance the site’s atmosphere. The color scheme scored 3.556, with calls for increased contrast and the application of color psychology to improve attention and readability. Pattern design received 3.530, with preferences for abstract forms and visual depth through balanced compositions. Functionality, rated 3.527, highlighted the need for clear, legible signage. Additionally, respondents valued the system’s adaptation to local geography, culture, and history. Overall, the feedback emphasizes the need for design improvements to enhance the tourist experience and competitiveness of Yuanjiacun.