SERVICE QUALITY OF BEAUTY CLINICS AFFECTING SATISFACTION OF SERVICE USERS IN MUEANG NONTHABURI DISTRICT, NONTHABURI PROVINCE บทความวิจัย
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Abstract
The objective of this research is to 1) study the service quality of beauty clinics affecting the satisfaction of service users in Mueang Nonthaburi District, Nonthaburi Province, 2) study the factors affecting the service quality of beauty clinics of service users in Mueang Nonthaburi District, Nonthaburi Province, and 3) study the guidelines for the service quality of beauty clinics affecting the satisfaction of service users in Mueang Nonthaburi District, Nonthaburi Province. This research is qualitative research using a semi-structured interview method from 16 key informants who were specifically selected from executives of government agencies, beauty business operators, and people who use beauty business services. The statistical analysis of the data and the research results found that according to objective 1, the service quality of beauty clinics affects customer satisfaction, service safety, the selection of standard tools and products, and the expertise of personnel. According to objective 2, the factors affecting the service are delays, personnel errors, the use of substandard tools or products, and the lack of attention to the details of customer needs. According to objective 3, the guidelines for the service quality include professional consultation, skilled and experienced personnel, facilities and atmosphere in the clinic, follow-up after the service, and easy-to-access contact channels.
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References
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