Enhancing Tourism Areas through Knowledge Management and Aesthetic Concepts: A Case Study of Ban Nong Bua Community-based Tourism Management by Phu Luang District, Loei Province
Keywords:
enhancing tourism areas, aesthetics, knowledge management, community-based tourism managementAbstract
This article aimed to study the knowledge management of community-based tourism in Ban Nong Bua, Phu Luang District, Loei Province, using the concept of knowledge management and aesthetics. The data were collected from document analysis, focus group discussions, and meetings. It was found that there were 2 primary types of tourism areas in Ban Nong Bua: 1) historical sites from prehistoric archaeological remains and 100-year-old traditional houses, and 2) cultural sites reflecting local ways of life, such as Wat Nong Sawang, the Tuy Cotton Weaving Group, Banana Land, and the Shrine of Phaya Chang and Nang Phom Hom. The knowledge Management process based on aesthetics was divided into 3 stages: first, searching and collecting knowledge from individuals, documents, and online media to analyze, synthesize, and interpret; second, storing knowledge in forms of documentation and online sharing; and third, applying knowledge in tourism management, strategies, route design, and activity development. The tourism areas were enhanced in three dimensions: community, tourism, and economics.
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