Travel Route Planning for Agricultural Learning Based Activities Case Study: Than Tham Organic Farm, Loei Province
Keywords:
Route planning, Learning-based tourism, Agricultural tourismAbstract
This research aims to study the development of effective activity-based learning pathways for agritourism that respond to tourists' needs, with the objective of designing activity-based learning pathways for agritourism at Than Tham Farm in Loei Province. The research methodology employed in this study was Participatory Action Research (PAR). The sample group was selected through purposive sampling, consisting of 40 tourists who had previously participated in activities and 1 farm operator. Data collection instruments included structured interview forms and pre- and post-activity improvement questionnaires. The trial period for the new pathway was 3 months.
The research findings revealed that the original activity planning had limitations in terms of activity appropriateness for target groups, unclear cost estimates, and inefficient time allocation. The results of the new pathway trial showed that tourists had greater ability to select activities that matched their interests, with an average duration of 5 hours and an average budget of 6,400 baht per group. The most popular activities included the "Khok Nong Na" system, Thai dessert making, and experiential learning activities based on the Sufficiency Economy Philosophy. However, the limitations of this study include the relatively small sample size and the study being conducted only at Than Tham Farm.
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