Assessing Cultural Capital Potential for Enhancing Cultural Heritage Tourism Development Based on the Creative Economy Concept: A Case Study of Krai Nai Community, Kong Krailat District, Sukhothai Province

Abstract

This research aimed to study the cultural heritage and assess the potential for cultural heritage tourism based on the creative economy concept in Krai Nai Community, Kong Krailat District, Sukhothai Province, using a qualitative research methodology. The findings revealed that Krai Nai Community possesses rich cultural heritage resources, including religious and spiritual rituals, traditional folk songs accompanied by local performing arts, and handwoven fabrics with distinctive patterns that reflect the community’s identity, which are sold as       four-star OTOP products. The community is also home to temples that serve as historically significant cultural landmarks. The overall potential of the community for cultural heritage tourism was assessed at a moderate level. When considered by aspect, the tourism resource potential was rated the highest, followed by moderate levels in accessibility and public facilities, while accommodation and community-based tourism activities were rated at a low level. Accordingly, in developing the community as a cultural heritage tourism destination in line with the creative economy concept, it is essential to enhance community participation in the management of tourism sites. This can be achieved through the creation of collaborative networks involving the community, government agencies, and the private sector.