Modern marketing approaches in the elderly healthcare business: integrating technology and consumer behavior towards sustainability
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Abstract
The current landscape of elderly healthcare businesses is characterized by rapid change and intense competition. These businesses must evolve across multiple dimensions, including technology, consumer behavior, and market competition. The core principle for achieving sustainable future growth lies in adapting through modern marketing strategies, deploying appropriate technology, and creating superior user experiences. Essential to this endeavor is a deep understanding of consumer behavior, which exhibits specific demands relating to health, finance, social interaction, and information access. Furthermore, achieving long-term sustainability depends on fostering customer loyalty, driving innovation, and cultivating a positive brand image. Collectively, these elements form the fundamental driving force for business expansion and for meeting the needs of an aging society in a sustained manner.
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