Development of the coaching model focusing on the enhancement of teacher’s learning management competency for media literacy of high school students

Abstract

The study aimed to: 1) develop a coaching model that focuses on enhancing a teacher's learning management competency for media literacy of high school students, and 2) assess the model's effectiveness. The data was collected using research and development approaches with 8 instructors and 35 students from Matthayomsuksa 4/1 throughout the academic year of 2021 by using simple random sampling. The data was then analyzed by averaging, standard deviation, content analysis, and statistical t-test. The results revealed that: (1) the developing coaching model was structured as the ICIE Coaching Model and included the main components of principles, objectives, and process components. The implementation period was divided into 4 phases: Phase 1: Initiation; Phase 2: Collaboration; Phase 3: Implementation; and Phase 4: Evaluation. Meanwhile, 2) the main findings on the effectiveness of the developing coaching model revealed that (2.1) instructors' media literacy learning management competency was higher than before using the model, (2.2) students' media literacy ability was significantly higher than before using the model at the statistical level of 0.05, and (2.3) students were satisfied with the learning management of teachers who used the coaching model at a high level (M=4.21, SD=0.53). Finally, (2.4), the instructors who employed the model expressed a high level of satisfaction (M=4.49, SD=0.57).