Developing Effective Management on Increasing Skills of Employment Searching for Fourth-Year Students of Fine Arts and Design Faculty of Shaoguan University in the Digital Era

Abstract

In the digital age, the transition from university to employment has become increasingly complex, requiring students to develop not only professional expertise but also career planning, communication, and digital skills. This study focuses on identifying the job-hunting problems of fourth-year students in the School of Fine Arts and Design at Shaoguan University and proposes management strategies to strengthen their employment readiness. A quantitative research design was employed, using questionnaires distributed to three groups: 298 students, 59 lecturers, and 11 administrators. Data were collected through stratified random sampling and analyzed using descriptive statistics, including means and standard deviations. The findings reveal that all three groups consistently recognized career planning, communication ability, and technical proficiency as the most pressing challenges, with career planning highlighted as the highest concern among students. Based on these results, the study proposes guidelines for designing courses and establishing career support systems that align with the evolving demands of the digital labor market.