The Development of Cultural Tourism Destinations: A Case Study of Wat Phan Tha, Mueang District, Sisaket Province

Abstract

This research aimed to 1) study the cultural tourism activities of Wat Phan Tha; 2) examine approaches for managing Wat Phan Tha as a tourist attraction; and 3) identify the problems and obstacles affecting its development as a tourism destination. The data collection was conducted in two parts. Part 1 involved interviews with temple staff, government and private agencies responsible for tourism management at Wat Phan Tha, as well as nine tourists. Part 2 consisted of questionnaires completed by 100 tourists.

The findings revealed that: 1) the tourism activities at Wat Phan Tha provided insights into how different organizations participate in tourism management and play roles in tourism development. They also highlighted the temple’s own tourism activities, management approaches, and the issues hindering its tourism development. Unique local cultural elements—such as the Sukkato Pavilion, the Vihara of Luang Pho Thong, Luang Pho Thanjai, Thao Wessuwan, the Naga, the Mae Takhian Shrine, and the ordination hall—as well as scenic features like artificial mountains, waterfalls, and the Manasikara Stone Courtyard, along with merit-making on important Buddhist holidays and annual festivals, are key factors attracting increasing numbers of visitors. 2) Tourism promotion plays a vital role in drawing tourists. 3) However, Wat Phan Tha still faces several challenges requiring continuous development, including limited public relations diversity, transportation issues, marketing and tourism promotion, and the need to enhance the attractiveness of activities to support tourism growth and meet tourist expectations.