Enhancing community products through cultural capital to increase economic value in Khlong Nam Sai subdistrict, Sa Kaeo province

Abstract

The research entitled "Enhancing Community Products Based on Cultural Capital to Increase Economic Value in Khlong Nam Sai Subdistrict, Sa Kaeo Province" had two main objectives. The first was to develop community products from local wisdom and resources to add value and a unique local identity. The second was to enhance the income and quality of life of grassroots communities in Khlong Nam Sai Subdistrict for sustainable self-reliance. The study used Participatory Action Research (PAR). The target group included 25 participants. It consisted of women's weaving groups, elderly groups, OTOP Nawatwithi groups, community leaders, and network partners, who were selected through purposive sampling. The research instruments were in-depth interviews, focus group discussions, and observation forms. Data were analyzed using content analysis. Data reliability was checked through methodological triangulation.   The findings revealed that the Khlong Nam Sai community has strong cultural capital and local wisdom. These could be effectively used to develop community products, especially using coconut husks for natural fabric dyeing and local herbs such as Chaya leaves (Cnidoscolus aconitifolius). These resources were used to develop prototype products. Examples include batik shirts, Lai Khor patterned fabric bags, herbal compress balls, and Chaya herbal tea. The products reflected local identity and increased product value. The integrated collaboration among the university, local government, and network partners improved the community's income and quality of life. The community set up occupational groups to commercialize prototype products. These are marketed as cultural tourism souvenirs and sold through online platforms. These initiatives generate income, reduce local inequality, and build management skills and shared entrepreneurship among community members. This forms a strong foundation, enabling the community to become self-reliant and sustainably support the grassroots economy.