A Comparative Study of Master's Degree Programs in Design for Business in Bangkok and its Vicinity

Abstract

This comparative research, characterized as research and development (R&D), aims to study master's degree programs related to design for business in Bangkok and its vicinity. The study emphasizes a systematic analysis based on actual curriculum documents, with the goal of synthesizing findings into preliminary guidelines for designing and developing modern curricula that respond to future labor market demands. The research methodology involved comparative content analysis of selected curricula based on defined criteria, focusing on five key components: program objectives, curriculum structure, course content, instructional methods, and curriculum evaluation.

The findings revealed both similarities and differences across the five components, reflecting the unique identities of each program. In terms of program objectives, differences stem from the specific goals of each institution some emphasize creative design, others focus on entrepreneurship or innovation management for business. The curriculum structures varied in terms of academic plans (Plan A2 and Plan B), aligning with each program's academic focus. Course content and instructional methods were organized to reflect the needs of the labor market, with each curriculum employing diverse teaching strategies suited to its disciplinary context. Curriculum evaluation methods were found to be generally similar, with an emphasis on real-world experience and the practical application of knowledge. These findings can serve as a foundation for future curriculum planning and development with a clearer strategic direction.