Factors Affecting the Decision to Choose an Establishment in the Vocational Experience Training of Students at the College of Social Communication Innovation Srinakharinwirot University

Abstract

This research aims to 1) study the level of decision making in choosing a workplace for professional experience training and the benefits received from the professional experience training of students of the College of Social Communication Innovation. 2) to compare opinions on decision making in choosing a workplace for professional experience training of students of the College of Social Communication Innovation and the benefits received from the professional experience training, classified by gender, age, branch, cumulative grade point average, and workplace for professional experience training. 3) to study the decision making in choosing a workplace for professional experience training that affects the benefits received from the professional experience training of students of the College of Social Communication Innovation. This is quantitative research with a closed-ended questionnaire as the research instrument. The sample group is 240 students who are practicing their professional experience, calculated from the sample size using the Taro Yamane formula at a level of error of 0.05 from simple random sampling. The data collected from the questionnaires were analyzed using statistics, including percentages, means, standard deviations, and comparisons using t-tests, one-way ANOVAs, and multiple regression analysis.

              The research results found that 1) The respondents had opinions on the decision-making level of choosing a business to train their professional experience at a high level overall. The aspect with the highest average value was the organization's reputation. The issue with the highest average value was that students would choose to train their professional experience at a business with good performance and high profitability. In addition, opinions on the benefits received from training their professional experience were at a high level overall. The aspect with the highest average value was that benefits to students were developed and that the issue with the highest average value was that self-development and increased self-confidence were created. 2) Students with different genders have different opinions in deciding to choose a workplace for their overall professional experience training at a significance level of 0.05. Students with different ages, majors, cumulative grade point averages, and workplaces for their professional experience training do not have different opinions in deciding to choose a workplace for their overall professional experience training at a significance level of 0.05. Students with different genders had different opinions on the benefits received from the professional experience training at a significance level of 0.05. Students with different ages, majors, cumulative grade point averages, and workplaces where they trained had no different opinions on the benefits received from the professional experience training at a significance level of 0.05., and 3) The decision to select a business for internship that can predict the benefits received from the internship are as follows: 1) Students will choose to internship in a business with good performance and can generate high level of profit and 2) Students will choose to internship in a business that is close to home or accommodation, 34.30 percent.