Published: 2026-04-08

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Research Articles

Factors Affecting Teachers’ Digital Literacy of Phrae Primary Educational Service Area Office 2

Phatcharaphorn Thongsaen, Sathiraporn Chaowachai

1-20

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Technology Acceptance and Brand Equity Influencing the iPads Purchase Intention of Undergraduate Students in Songkhla Province

Anuwat Songsom

21-35

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The Study of the Relationship between Customer Relationship Management and Electronic Word-of-Mouth among Customers of Used Car Dealerships in Hat Yai District, Songkhla Province

Ibnilaryad Tudbut, Pichate Prommai

36-55

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Development of a Mobile Application to Enhance Thai Language Skills Using a Microlearning Approach for Primary School Students

Kasmi Sawatdiphap, Asrina Sakapalaya, ผการัตน์ Thongjan, Surachet Sangkhaphan, Jaeinyas Totayong, Sirilak Intasaro , Prarak Amornsak

56-76

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Academic Article

A Conceptual Framework on Entrepreneurs’ Innovative Capabilities within a Specific Context: A Literature Review

Afsa Arwae, Sofia Samaalee

77-96

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Digital technology readiness for competitive advantage of modern automotive establishments

Waenurbalqis Binwaeyakop

97-116

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